Earlier this week, the Central Bank of Egypt issued a new decision which will affect all Egyptian importers: all banks are to stop dealing with documentary collection (D/C) and replace them with letters of credit (L/Cs). So, here’s a brief of what the decision involves, along with 6 key highlights you should kno...

On February 12th UNLOCK hosted a packed informative session led by Egypt’s top legal and financial experts in Downtown’s premium co-working hub, Consoleya. The session marked the first seminar in UNLOCK’s Growth Series, an initiative aiming to encourage and grow small and medium businesses in Egypt, ...

What is Food and Beverage Consulting? Food and beverage consulting is the service of providing professional advice on the food and beverage industry. Food and beverage consulting offer assistance to restaurants, hotels, and other food-service establishments to increase their profitability. Consultants provide ad...

The IT Consulting Services Market Explained The IT Consulting Services Market has been growing at a steady pace since the introduction of the internet. Various consulting services are needed to get companies on their digital transformation journey and also for software development. While many companies have soug...

What is an Online Business Directory? Many entrepreneurs are aware of online business directories but are skeptical of their value to their company. The online directory is not an alternative for the Yellow Pages. Where you search for information and turn pages to locate what you need. These are extensive platforms...

What is Executive Coaching? Because it entails a close and confidential interaction between the coach and the person being coached, coaching is undoubtedly one of the primarily designed procedures in talent development. The executive coach meets Individually with top managers or executives inside an organizati...

What is Sales Consulting? There are a lot of ways to help build a company, and one of those ways is consulting. Sales consultants are often employed by consulting firms or as self-employed consultants. Their jobs involve helping companies solve problems, whether it be with their marketing strategy, new product deve...

What is business coaching? Business coaching is a specific type of coaching that helps professionals with their business and personal development. It is a way for businesses to get insights and advice from trained coaches who can provide expertise, as well as guidance and support during challenging times. Busine...

What is a Marketing Consulting Firm? When it comes to marketing, companies often find themselves in a tough spot when it comes to leveraging their marketing budget. They may spend a lot of time and money on an advertising campaign but not see the desired results. In these situations, Marketing Consulting Firms a...

What is a Financial Consulting Service and How Does it Work? Financial consulting services are services that help an individual or business make the right financial decisions. These are usually businesses that offer accountancy, business advisory services, and other related services. The company should have the ...

What is Marketing Research and Why is it Important for Your Business? What is Marketing Research? Market research is a systematic and analytical process for gathering information, primarily about the needs and wants of customers. Why Is Marketing Research Important for Your Business? Market research is a c...

What is a photography service and how does it work? Photography is one of the most important tools for marketing. It's what differentiates it from other services that are not considered to be creative. It's not just about capturing the image, but what that image is telling. The photography industry has g...

Businesses can often find themselves stuck and in need of creative ideas to market their services or product lines. Continually adjusting and expanding methods of communication to reach new customers and stay relevant is a must in today’s fast-moving business landscape, especially with digital marketing trends c...

Design affects all aspects of life, from the physical to the digital and everything in between. There's a lot more to graphic design than an elegant website or eye-catching business cards. To completely understand the different graphic design services, read more: Visual Identity Graphics design agencies ...

What is content marketing? Content marketing is the creation of relevant, valuable content to current and possible customers, such as blogs, newsletters, articles, social media content, emails, etc, This content, when done correctly, displays expertise and indicates that a brand values its customers. Content mar...

Small and medium businesses are the core of any industry. They are the clogs that keep it all going and keep that specific industry’s market attractive for newcomers. However, some of these businesses don’t stay small for long if they play their cards correctly. One of these cards is definitely to establis...

Backlinks are links from pages on a website to other websites. Backlinks sometimes referred to as "inbound links", are very useful for SEO. Because authoritative pages and domains are key indicators of how authoritative search engines view your site. The higher the authority, the higher the ranking o...

Real estate is one of the toughest businesses to crack into. The market is highly competitive, and you need to clearly stand out from the crowd for a normal person interested in buying real estate to engage with your company than the one next to you. Realtors work off leads, and sometimes they are the ones who separat...

There is a saying "if it works, don't fix it". However, sometimes statements like this keep many brands from keeping up with trends and standing up to the test of time. The market is everchanging with new entrants almost daily, and your company has to keep up. Is it a good time to rebrand? Reb...

The search for the right property can be incredibly exhausting. Not only do you need to search for real estate properties within your budget, but other parameters come into play as well when selecting the right one. This can be anything from the area where it is at and the facilities nearby to how easy it is to access...

SEO copywriting is an incredibly underrated skill. Writers who can produce both user-friendly and engaging content that is optimized for search engines are rare to find. However, SEO copywriting as a skill is on the rise and is being demanded nowadays from any writer in a company. Why does your company need SEO...

PR: Handle with care A PR agency will handle the reputation of your company through owned, earned, and paid communications. Typically, public relations firms handle messaging to the press. The main goals of a PR firm are brand awareness and reputation management while painting a recognizable and respectable public ...

Nowadays the first thing you do once you hear a new brand’s name is going to check their social following and how they present their brand online. This directly affects your customer’s buying potential, whether it is positive or negative. The number of followers isn’t the main factor in the equation,...

The role of the human resources department has expanded in the last few years to grow past simply enforcing policies and procedures, recruiting, hiring, onboarding, and people management. That’s why your HR department needs to understand the importance of the task at hand, as it can lead your company to great su...

The sensation of being surrounded by other working professionals, regardless of whether or not you work with them, impacts motivation and creates a sense of community, which can boost productivity by combating feelings of isolation. This is exactly the concept behind co-working spaces, which has recently risen in popu...

      The common adage is a company’s greatest asset is its people. Business owners, co-founders, leadership, and workers help create and shape what a company is all about. A company’s success will depend mostly on how these individuals connect, overlap, and work together to...

When you start a business, you need to make sure you are adopting the right technology. This can vary in anything you do, all the way from HR to your post-sales customer service. The digitalized services being offered currently are endless, and SaaS is one of the most interesting sectors for small businesses to take a...

  Once a company launches and begins transactions, it ideally should meet all legal requirements to be fully operational. However, there are laws within any given market or industry that create potential pitfalls for a business owner, and it is much safer to hire experts to help navigate the legal landscape. C...

  It is not an easy task to make decisions that can alter the fate of the company, evaluating the risk and assessing the growth potential before acting. Managers and executives require a lot of time, careful study, and research before making these major decisions. One of the key factors that determine whether ...

Whenever a new company is starting in an industry, the number one goal is to try to reach as many people as possible, making them aware your newly established brand exists. The market is usually dominated by the major and oldest companies in the space, taking up most of the market share of the industry you are engagin...

In today’s tech-driven world, companies and enterprises are looking to automate the smallest functions in the company starting from manufacturing all the way to their CRM processes. The digital transformation era has been booming for years, and both customers and businesses have accelerated a recent surge in the...

Companies pushing to succeed in their industry focus mainly on doing their best to outperform their competitors. However, this can cause them to see other functions and departments as somewhat of a distraction of their resources and time. One of the potentially overlooked areas is financial and accounting departmen...

Unlock Assist is a free professional service that connects you with trustworthy service providers across more than 20 professional service categories. Once you tell us what you are looking for and any special requirements or budget considerations you may have, we do the research - saving you hours of legwork - and we ...

We’re welcoming 2021, and every year offers the promise and opportunity for an agency to shine through hard work, dedication, and expertise. There is an endless stream of talented service leaders waiting to assist you with your project and help your ideas come to life! Regardless of what you are looking for, ...

EPN proudly launched UNLOCK, the gateway to connecting professional service seekers with the finest Egyptian service providers on 7 December 2020, followed by a swell of support from EPN members worldwide. In the days following the launch, UNLOCK registered over 70 professional service providers and hundreds of c...