Pencil Designs

Pencil Designs

Expertise
0.0
Service
0.0
Be the first to write a review
Send a message for your FREE 30 mins consultation
Send a message for your FREE 30 mins consultation
4, ElTahrir, Cairo 11759, Egypt

Pencil Designs

Send a message for your FREE 30 mins consultation
Send a message for your FREE 30 mins consultation
4, ElTahrir, Cairo 11759, Egypt

About

Pencil Designs is a digitally-focused branding and UX agency based in Cairo, Egypt. We craft beautiful, unique & exciting brand experiences helping businesses express ideas, state positioning, design products and go-live.

01. Brand Identity Design
Brand Name Discovery

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning)..

Logo Design

01. Creative Debriefing

Understand the nature of the business, customer groups and aspirations, selling points, target brand’s vision, values and personality, and founders’ own visual preferences and tastes among many other things.

02. Research

Our creative team start conducting research based on the brief at hand. The research will include studying the industry sector, direct – indirect competitors, design trends, ideas, and metaphors connected to the target brand all in search of the main idea to base logo concepts upon.

03. Rounds

1st Round of hand-drafted logo concepts/directions to get the client’s initials visual feedback then a 2 round of logo options if needed.

Brand System Design

At Pencil Design, We use Unique Brand System Design to build your brand identity.

A good Logo, with its color symbolism, emblem style, and typeface, captures the essence of the brand identity and opens up the viewer’s imagination to answer any questions about the business core competencies, experience, and quality.
However, even an outstanding logo left with no instructions or guidelines of how it shall be used and applied to various media and applications will soon falter, wither and lose its edge.

Our Brand System Design “brand identity” engagements will more likely than not include a complete Visual Brand System & Brand Guidelines (also called Brand-book) exercise that will provide visual direction and usage guidelines to the different groups that can use and apply the company’s brand identity in the future including digital marketers, advertising agencies, print-houses, Mobile and Web developers etc.

The output of this exercise will include the following deliverables depending on the nature of the business.

Graphic Design

Are you Looking for a graphic design service in Egypt? 

We are here for you to provide the best graphic design service in Egypt.

Our team will always welcome the opportunity to engage with various types and forms of design projects covering print, digital, and outdoors and any other field which can push the boundaries of our expression and creativity.

  • Print, posters and Flyers
  • Corporate Profiles and brochures
  • Presentations and illustrations
  • Digital Advertising visuals
  • Outdoor Ad campaigns
  • Event, activation campaign design
  • Character and Mascot design
  • Info & Motion-graphics Illustrations
02. UX & Digital Product Design

02. UX & Digital Product Design

A product is said to be usable when an average user with an average user experience, demographic, interests and tech-savviness would find the product easy and pleasant to use
 

USER RESEARCH (DISCOVERY PHASE)

Starting the process with interviewing targeted users to identify their needs, pain points and their behaviors. In the other side we identify the business goals that they want to achieve through the app/website. We also research in competitors to benchmark the product to market standards.

Output:

1. User Personas

2. (Simple) Competitive Analysis

INFORMATION ARCHITECTURE

In this phase we interview the users to identify their own process in accomplishing a certain task and figure out how they categorize data to have a better understating of that task and what makes them struggle in accomplishing that task in order to solve it in the product.
Output:
 1. User Stories.
 2. User Flow/Map.

INTERACTION DESIGN (WIREFRAMING):

After planning the user flow through the product we start to sketch and wireframe the screens to have a better understanding how will the product shape up to be. This phase is never done because it’s always under improvements throughout the process after user testing and new features released or requested.
Output:
 1. Wireframes (Low-fi or High-fi or Paper Sketches)

PROTOTYPING

In this phase we prototype the product to have a clear useable prototype before investing in UI design or development.
Output:
 1. InVision Prototype (will be used in the testing)

USER TESTING

In order to identify whether the product meets the user needs or not we need to make the users try and test it, in this phase we show the product to the users and A/B test it and see whether it meets their needs or not.
Output:
 1. Session Recordings & Findings

UI DESIGN

After making sure that the app meets the users’ needs and going back and forth from user testing to wire-framing we finally design the final UI for the app and making a style guide for it to make sure everything is consistent throughout the product and to align each of the design team and the development team.
Output:
 1. UI Design
 2. Style Guide

 
03. Web & E-COMMERCE
Web Design & Development

YOUR DIGITAL
HOME

If you are looking for the best web design company or web development company in Egypt. You are in the right place. 

At Pencil, we understand the important role your website plays in the success of your business. Your website is the “digital home” of your brand and a reflection of your brand’s strengths and competencies.

A neat, modern, and organized website can instantly signal your company as reliable, detail-oriented, professional and worth doing business with. Nobody would choose to do business with a company that looks outdated or reckless let alone not having an address altogether.

From informative websites with simple contact forms to full-fledged e-commerce platforms, our web and e-commerce team at Pencil Designs “web design company” will recommend the adequate solution and technologies to your business needs and follow through with design, development and go-live.

WEB DESIGN MADE EASY & AFFORDABLE

Your website is the digital address of your brand. Don’t settle for ready-made templates that are similar to hundreds of other websites.

At our web design company, web design and development means more than just colors, fonts and HTML/CSS code, we see it as a form of art. To us every web design or development project is unique and we give it the full attention it deserves.

We make sure to design your website from the bottom-up around your brand’s personality and key differentiators. Following the industry’s best practices, and based on a well-crafted UI/UX design, we will ensure that every component of your website is placed exactly where it should be. By doing so, your website will be more user-friendly that increases customer conversions.

START WITH THE END IN MIND

Before a single design decision is made for your website, our team makes sure to clearly understand what and how your business aspires to achieve through your website. How your website will improve your business and captivate your prospective and existing customers. For example, your website can service a myriad of business goals including:

– Provide information about your products and services

– Help clients customize offerings and get pricing information

– Allow clients to send quotation requests or book consultations with your team

– Allow clients to subscribe to your newsletter With this kind of information in mind, our team will make sure to design a functional website that will naturally guide your customer to the intended call-to-action.

WE GIVE YOU BACK THE CONTROL

Our websites are all self-manageable, meaning that you can easily update your content without the need to developers.

Full control over your content gives you the ability to stay current and keep things fresh. Offering your clients, the most recent news and the latest product info will keep them coming back for more!

This is the power of building your website on top of a Content Management System (CMS) technology that will allow you and your business associates (with no prior software or programming experience) to login to your website’s admin panel to update, add or delete content directly and to also check your growing contacts list and business requests sent from your prospective clients.

SEO READY

A great website wouldn’t be effective if it’s not found by potential customers while searching for your products and services on the various search engines. All our websites are designed and developed to be SEO ready enhancing your website’s discoverability on search engines…

E-commerce

ECOMMERCE DEVELOPMENT AGENCY

E-commerce opens your business up to the world, but modern shoppers have high expectations. Our eCommerce development agency thorough understanding of user behavior, data security, and online marketing allows us to create online stores that go beyond simple sales.

Our eCommerce development agency can help you develop a site that integrates with your existing inventory management system and navigate important legal requirements for handling payment information. Make sure your online store is a place you and your clients love and trust.

E-COMMERCE WEBSITES DEVELOPMENT

Dealing with local web designers is always a huge benefit when building an online store. … Pencil Designs e-commerce web designers build on top of the most robust eCommerce development agency available in the market. Whether you need to create a new online store from scratch or you consider revamping your existing e commerce shop, we can assist you to achieve your brand full potential.

It is our responsibility to fully understand the growth of your business and the values of your brand. This process of investigation and discovery is more art than science. Every business has its own challenges. Knowing how to identify a winning strategy is equal parts experience, intuition, and insight.

This means that we not only know how to build a secure site that meets the growing expectations of online shoppers but also how to get interested customers to your site. Having experts in marketing, design, and technical development under one roof means that we have unified strategy with which we can better understand your goals.

START WITH THE END IN MIND

Before a single design decision is made for your website, our team makes sure to clearly understand what and how your business aspires to achieve through your website. How your website will improve your business and captivate your prospective and existing customers. For example, your website can service a myriad of business goals including:

– Provide information about your products and services

– Help clients customize offerings and get pricing information

– Allow clients to send quotation requests or book consultations with your team

– Allow clients to subscribe to your newsletter

With this kind of information in mind, our team will make sure to design a functional website that will naturally guide your customer to the intended call-to-action.

UNDERSTANDING YOUR E-COMMERCE

We examine how your company operates inside and out by surveying important organizational
stakeholders and executives. We will evaluate your pain points, objectives, and concerns.

1. INDUSTRY RESEARCH

Comprehensive research of consumer behavior, industry trends, and competitors is vital to a holistic view of a project. This can involve surveying potential audiences… and ..be ..deploying various analytical tools. Tools such as Google Analytics and Inspected give us insight into the strengths and weaknesses of your current website. Not only does this research inform our strategy, it can also prompt us to start asking better questions about your needs.

2. PROTOTYPE

After we have established a deep familiarity with your business and have identified project goals, we are ready to move into production. This starts with development of the site structure and wireframing key layouts. This helps us to define crucial functions and develop practical and effective site design. Starting with wireframes allows us to establish a solid foundation before committing to the look and feel of your site.

3. DESIGN & DEVELOPMENT

With the structure of the site established, we begin developing your aesthetic and visual identity. This design phase is when the look of your site is developed and made available for review. This is a collaborative process where ideas can be challenged until both parties are confident in the approach. Once designs are approved, a development site is built. This is a private version of your website where you can interact with key features, explore user flow, and see animations in action.

People Also Viewed

Zammit

A ready to launch eCommerce Platform that is Simple, Quick, Personalized & Localized! You don’t need any technical background to start your shop with all the needed integrations in minutes

Synapse Analytics

Synapse Analytics is a data science and AI company that helps businesses, organizations and governments leverage their data in streamlining their operations, upheaving performance, and increasing efficiency.

Extreme Solution

Extreme Solution is a leader in Digital Transformation consultancy and a Google Cloud partner with over 20 years of experience in the tech industry and proudly serving clients globally through its offices in USA, Egypt & UAE.